Mirage_dark forest_MDW 2023
NOROO presents the ‘MIRAGE’ exhibition during Milan Design Week from the 17th to the 23rd of April 2023. After the great success in the previous ‘TIDES’ exhibition which had won ‘2019 Red Dot Design Award’ in the Brand & Communication category, the company continues its colorful story with a new installation in MDW 2023. This immersive installation has been planned and directed by ‘NMDS’(NOROO Milan Design Studio) in collaboration with ‘uauproject’ can be found via Novi 5, the Tortona Design District. Established in 1945, the company has been one of the iconic Korea’s representative general fine chemical companies, producing products as paint, ink, resin, and plastics, and also has continued various brand & marketing activities related to colors.Every year, ‘NSDS’(NOROO Seoul Design Studio), the in-house color institute in the company, announces and suggests yearly color trends in design, art, architecture, and the mobility sector with its trend book ‘COVER ALL’. For 2023 MDW, NMDS demonstrates multisensory exhibition titled ‘MIRAGE’ which has been inspired from the COVER ALL Vol.07 ‘Flexibility’, of which sub five tendencies are ‘unclosed’, ‘intertextuality & overlapping’, ‘extension’, ‘repetition’ and ‘imaginable’. The theme has been constituted not only for escaping from uncertainty and anxieties but also for giving opportunities people a moment of healing in a memorable way to refreshing the mind.