NOROO presents the ‘MIRAGE’ exhibition during Milan Design Week from the 17th to the 23rd of April 2023. After the great success in the previous ‘TIDES’ exhibition which had won ‘2019 Red Dot Design Award’ in the Brand & Communication category, the company continues its colorful story with a new installation in MDW 2023. This immersive installation has been planned and directed by ‘NMDS’(NOROO Milan Design Studio) in collaboration with ‘uauproject’ can be found via Novi 5, the Tortona Design District.
Established in 1945, the company has been one of the iconic Korea’s representative general fine chemical companies, producing products as paint, ink, resin, and plastics, and also has continued various brand & marketing activities related to colors. Every year, ‘NSDS’(NOROO Seoul Design Studio), the in-house color institute in the company, announces and suggests yearly color trends in design, art, architecture, and the mobility sector with its trend book ‘COVER ALL’.
NSDS, a color-specialized organisation belong to the NOROO Group, publishes the color & design trend book “COVER ALL” once a year based on professional perspective and analysis. It is mainly composed of Influence, Tendencies, Color, Material & Finishing, and provides an intuitive solution to establish a successful design strategy that reflects the latest trends. Cover All published in two volumes: Inspiration & Application. If you are curious about the overall composition and format of the Cover All, please press the button at the bottom or scroll down to check the previously published Cover Alls.
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COVER ALL, which has been published every year since “Humanity” in 2016, attempts a multi-layered approach to design, color and use of materials and the major changes in our lives. In addition, it has helped create a richer lifestyle by presenting inspiration and creative ideas along with the realization of social sharing values through color. In this sixth suit, under the theme of “best option”, we must choose the one that best suits our life and environment from the many options directly related to our lives, rather than the best or the best. It is said to be the best possible method. Additionally, in order to improve the completeness of content and form, writers Myung-wook Huh and Artnom, who are leading the response to K-culture through global activities, 2 Michelin star chef Jeong-sik Lim, interior designer Tae -oh Yang, and the TV station Se-ho Jo were together.
The interior of the austere and evocative space of the Sala delle Capriate in Palazzo della Ragione, hosts the site-specific installation of Maestro Daniel Buren from 9 July to 1 November 2020, the project is curated by GAMeC the Gallery of Modern Art and Contemporaneity of Bergamo, directed by Lorenzo Resti.
Credit_Photo-souvenir: Daniel Buren, Fibres optiques tissées.
Illuminare lo spazio, lavori in situ e situati, GAMeC, Palazzo della Ragione, Bergamo, 2013-2020
© Daniel Buren by SIAE 2020, Foto: Lorenzo Palmieri